featured brand:
Explore our work for a new, Mississippi-based children's clothing boutique, Saplings.
Saplings Children's Boutique
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Build brand awareness
Create online consistency
Grow an engaged community
Drive drive bottom-line activitiy & conversions
Social Goals
About the Brand
Saplings Children's Boutique is a new, brick-and-mortar, clothing boutique that serves children from preemie to tween in Booneville, Mississippi. They also host local events, in-store pop-ups, and have a growing presence on their online storefront.
Platforms
The boutique's sales reached $186,464.65, a 106% increase year over year. Google and Facebook are their top two revenue-driving platforms.
Revenue Impact
34% increase
Order Value Growth
Among social media visitors, the average order value climbed to $96.52, up 34% year over year, outpacing the average in-store purchase of about $70.
218% increase
Follower Growth
In less than one year, Saplings grew to over 1,700 followers organically, with no ad spend and a three to four times per week posting cadence.
700k views
Impressions
With no ad spend, Saplings reached three-quarters of a million views, driven by local audiences, who converted to customers online and in store.
meet saplings
here's what we did in 10 months:
How We Made It Happen
We set posting cadence on Facebook, growing Saplings' presence through an organic-only approach built to work within the budget of a new business.
Targeted Community Growth
We create content for her region, speaking directly to those in her customer base, backed by consistent community management. Website optimization and SEO extend her reach beyond it.
We manage her Facebook presence and website with her bottom line in mind, giving her audience a clear path to purchase. Net sales are up 73% year over year.
Supporting Business Revenue
We optimize her website and product listings for social media and SEO, keeping her Facebook content and online store working together. Google and Facebook are her top two revenue-driving platforms.
Bridging Social Media & Sales
Consistent Online Presence
The fine print:
Saplings hosts pop-ups and participates in local events in their area. We handle the social media and website side of each one, with before and after campaign support.
Local Events & Pop-Ups
We set posting cadence on Facebook, growing Saplings' presence through an organic-only approach built to work within the budget of a new business.
Targeted Community Growth
We create content for their region, speaking directly to those in her customer base, backed by consistent community management. Website optimization and SEO extend her reach beyond it.
We manage their Facebook presence and website with their bottom line in mind, giving their audience a clear path to purchase. Net sales are up 73% year over year.
Supporting Business Revenue
We optimize their website and product listings for social media and SEO, keeping her Facebook content and online store working together. Google and Facebook are her top two revenue-driving platforms.
Bridging Social Media & Sales
Consistent Online Presence
The fine print:
Saplings hosts pop-ups and participates in local events in their area. We handle the social media and website side of each one, with before and after campaign support.
Local Events & Pop-Ups
Saplings is managed on Facebook only. As a new local storefront, it was the clearest fit: mothers in her community were very active there, discovering local businesses and sharing recommendations.
SEE OUR WORK
Fear No More Events is a current client. see what we've posted lately.
We planned & executed a social media campaign for a sale event in three days. Here's how it performed.
The Challenge
Fill the Bag Sale
Customers choose from three bag sizes at a flat rate ranging from $100 to over $300, fill it with whatever they want, pay for their bag, and leave. This sale event was first come, first serve, and four hours only.
The Results:
Saplings had been open less than a year. It was their first big in-store sale event, the timeline was under a week, and the campaign ran only on organic social. The online response required significant real-time crowd control and customer service.
60,000+ organic reach in three days
$0 ad spend on any platform
150 bags sold in four hours
$26,000+ in revenue in a single afternoon
Average order value of $174.72
Over half of shoppers were first-time customers
Saplings closed for an entire week to restock
Customers posted hauls organically, generating a second wave of reach
Now a twice-yearly event and the only sale promotion that Saplings runs all year
