The Goodwin Edit is a social media agency serving wedding, event, and hospitality brands, offering social media management and content production, based in Michigan and serving clients nationwide.
With a decade of experience, we understand social media, inside and out, even as platforms change.
There's not enough time in the day to figure out what to post, when to post it, or whether any of it's working for you.
We become an extension of your team, working directly with you to create a presence that's beautiful and the perfect representation of your brand. Pardon the discussion of money, but all social media strategies we create are made with your bottom line in mind, too.
We love working with wedding planners, photographers, event professionals, and luxury hospitality brands who want a done-for-you option and trust that it's handled.
Our clients spend less time scrolling on social media and more time in their inbox, answering inquiries.
you didn't start your business
to be your own marketing team.
Hi, I’m Caroline Goodwin Scalpone
Founder, mississippi native & michigan transplant
I've worked in social media since 2016, across a range of positions, industries, and brands, including over half a decade in luxury hospitality.
My agency was created by a happy accident: I needed to pay for flowers for my wedding. As a bride new to Michigan, I turned to social media to find all of my vendors.
Looking back, that wasn't the first time I'd been drawn to this world. As a kid, I'd come home from school and watch Ina Garten on Food Network, or watch my mom, the original entertainer of our family. I was drawn to their world long before I knew it would become a career.
After planning my own wedding, it all came full circle. I noticed a need firsthand, and working with people in these industries made it clear. I've always been drawn to beautiful brands and the people behind them. It's a privilege to work with them, and I treat it that way, too.
I would love to hear all about your brand (or what's on your FYP right now.) Tap below to reach out to me.
OUR SERVICES
At The Goodwin Edit, we love to keep things simple. We specialize in organic, social media management and content production.
Our packages have everything we need to support engagement, growth, and the bottom line of your business on social media.
Most importantly, everything we offer is designed to be completely done for you. Explore our services below.
Services Include:
Full Social media management for one, two, or three platforms
content production
Jessica Dawn
Founder, Fear no more weddings (detroit, mi)
“Collaborating with Caroline has been an absolute joy from start to finish. She is not only remarkably responsive but also radiates warmth and friendliness in every interaction. Her impressive talent is complemented by a deep and extensive knowledge of her industry, making her an invaluable asset. Caroline’s writing skills are nothing short of exceptional; she has a unique flair for capturing and conveying the essence of your brand voice with precision and creativity. Throughout our partnership, she consistently exceeded my expectations, offering valuable insights and thoughtful feedback that significantly contributed to my success. I genuinely cherish the opportunity to work with her and wholeheartedly recommend her services to anyone looking for top-notch marketing, social media, and copywriting expertise!”
Aireal Taylor
Founder, Rare Air Academy (Detroit, Mi)
“Caroline is, without a doubt, the most talented social media manager I’ve ever worked with. She effortlessly blends creative vision with technical expertise, always staying ahead of trends and platform updates. Every move she makes is rooted in a deep understanding of brand strategy—she doesn’t just grow awareness and engagement; she crafts a distinct, polished, and on-brand social presence that truly sets a company apart.”
Jorie Larsen Schroeder
Brand Marketing Manager,
University of Denver (Denver, CO)
“Working with The Goodwin Edit has been an absolute dream! Their ability to transform brands through thoughtful storytelling and stunning visuals is unmatched. Every piece of content they create feels intentional, engaging, and truly aligned with the brand’s voice. Their strategic approach ensures that every post, caption, and campaign not only looks beautiful but also drives real engagement and results. If you're looking for a social media management team that deeply understands branding, audience connection, and the power of digital storytelling, look no further. The Goodwin Edit is the best in the business, and I can’t recommend them highly enough!”
