We are The Goodwin Edit, a social media agency that specializes in full-service social media management and content production in Metro Detroit, Michigan, and the Deep South.
you didn't start your business
to become a content creator.
with a decade of EXPERIENCE, we know what it takes to be successful on social media.
You have so much on your plate. The last thing you want to worry about is what to post, when to post it, or if what you're posting is working.
We become an extension of your team, working directly with you to create a presence that's beautiful and the perfect representation of your brand. Pardon the discussion of money, but each social media strategy we create is made with your bottom line in mind, too.
We love working with professionals and brands like wedding planners, creative service-based businesses, luxury hospitality brands, and higher-end retailers who want a done-for-you option and trust that it's handled.
Hi, I’m Caroline Goodwin Scalpone
TGE Founder, mississippi native & michigan transplant
I've worked in social media since 2014 in a range of industries, positions, and brands. My work ethic (and agency name) comes from my sweet dad, who has owned his own business for 40 years.
My agency was created purely by accident. It started because I needed to pay for my wedding flowers. One thing led to another, people reached out, and asked if I would manage their social media. While I had done it on a big scale, I was excited to do it for small businesses just like my dad's dental practice. The agency was started in November of 2024 and never looked back.
Currently, I split my time between Michigan and Mississippi with my sweet husband, Craig, and our golden retriever, Bear.
I have always been drawn to beautiful brands and the people behind them. It's a privilege to work with them, and I treat it that way, too.
I would love to hear all about yours (or what's on your FYP right now.) Tap below to reach out to me.
OUR SERVICES
At The Goodwin Edit, we love to keep things simple. We specialize in organic, social media management and content production.
Our packages have everything we need to support engagement, growth, and the bottom line of your business on social media.
Most importantly, everything we offer is designed to be completely done for you. Explore our services below.
Services Include:
Full Social media management for one, two, or three platforms
content production sessions
SEE OUR CONTENT IN ACTION
From luxury hospitality and travel to fashion, wedding planners, learning and development professionals, and clothing boutiques, we have had the privilege of working with beautiful brands across a range of industries. Take a look at who we have worked with, past and present.
“Collaborating with Caroline has been an absolute joy from start to finish. She is not only remarkably responsive but also radiates warmth and friendliness in every interaction. Her impressive talent is complemented by a deep and extensive knowledge of her industry, making her an invaluable asset. Caroline’s writing skills are nothing short of exceptional; she has a unique flair for capturing and conveying the essence of your brand voice with precision and creativity. Throughout our partnership, she consistently exceeded my expectations, offering valuable insights and thoughtful feedback that significantly contributed to my success. I genuinely cherish the opportunity to work with her and wholeheartedly recommend her services to anyone looking for top-notch marketing, social media, and copywriting expertise!”
Aireal Taylor
Founder, Rare Air Academy (Detroit, Mi)
“Caroline is, without a doubt, the most talented social media manager I’ve ever worked with. She effortlessly blends creative vision with technical expertise, always staying ahead of trends and platform updates. Every move she makes is rooted in a deep understanding of brand strategy—she doesn’t just grow awareness and engagement; she crafts a distinct, polished, and on-brand social presence that truly sets a company apart.”
Jorie Larsen Schroeder
Brand Marketing Manager,
University of Denver (Denver, CO)
“Working with The Goodwin Edit has been an absolute dream! Their ability to transform brands through thoughtful storytelling and stunning visuals is unmatched. Every piece of content they create feels intentional, engaging, and truly aligned with the brand’s voice. Their strategic approach ensures that every post, caption, and campaign not only looks beautiful but also drives real engagement and results. If you're looking for a social media management team that deeply understands branding, audience connection, and the power of digital storytelling, look no further. The Goodwin Edit is the best in the business, and I can’t recommend them highly enough!”
