PORTFOLIO
With over half a billion impressions and counting, we’ve helped small businesses like yours get noticed and build real connections—one edit at a time.
CLIENT: INSPIRATO
project stats:
- Increased organic impressions by 30%, engagement rates by 200%, and audience growth by 44%, adding 120K followers across seven platforms.
- Led advertising campaigns that boosted website conversions by 86%, driving year-over-year traffic growth.
- Launched Inspirato's first influencer marketing program, managing three partnerships per quarter to elevate brand visibility and engagement.
- Founded and led an in-house content creation program, producing 100+ monthly assets, including videos and designed content.
- Created social media content for Inspirato’s brand partnerships with Cadillac, Hawaiian Airlines, Wheels Up, FlyExclusive, and Vineyard Vines, driving a 35% increase in organic engagement.
Influencer Program Launch
I had the unique opportunity to launch and execute the company’s first influencer marketing program. This initiative was a key part of our strategy to engage a new, broader audience while maintaining our brand’s luxury appeal. One of my favorite projects to date involved a collaboration with two influencers who brought fresh, authentic perspectives to our brand. This campaign focused on showcasing new luxury vacation properties, and the content was strategically spread across Instagram and TikTok to maximize reach and engagement.
Results at a Glance:
188,000+ social media impressions
9,000+ social media engagements
220+ messages received
2,000+ social media followers
In-House Content Creation Program
I founded Inspirato's in-house content creation program with an emphasis on Instagram and TikTok, producing 100+ pieces of content monthly, including videos and designed assets.
Results at a Glance:
Boosted organic impressions by 30%
Elevated engagement rates by 200%
Expanded audience size by 44%
Grew follower base by over 120,000
Successfully introduced two new social media platforms
Paid Social Media Advertising
With a $100K+ annual budget, I crafted and managed highly segmented paid ad campaigns designed to captivate an affluent audience. Every ad—designed in-house—was meticulously created to exude sophistication, seamlessly align with premium brand aesthetics, and maximize ROI. By combining compelling, conversion-driven copy with striking luxe visuals, these campaigns drove an 86% increase in website conversions, reinforcing brand prestige while delivering real impact.
Results at a Glance:
increased website conversions by 86%
Copywriting
I’ve crafted compelling content across blog posts, magazine articles, website landing pages, emails, and paid ads. With a keen eye for storytelling and strategy, I adapt my writing style to different formats and audiences, ensuring every word drives engagement and impact.
Results at a Glance:
9+ editions of Inspirato Magazine: Multiple articles featured in luxury vacation homes and sent to 14,000+ readers worldwide.
6+ years of experience writing website copy, email marketing campaigns, and paid ads.
Versatile blog post writing across multiple industries, delivering compelling and SEO-focused content.
CLIENT: RARE AIR ACADEMY
overview:
I was tasked with community management for my client to increase visibility, engagement, and brand loyalty through strategic audience interaction and content moderation on LinkedIn.
Results at a Glance:
In less than 90 days...
Organic engagements grew by 418%
Average engagement rate for posts: 8.52%
Organic impressions increased by 163%
Overall reach expanded by 193%
Follower growth increased by 19%, reaching 2,600+ total followers
Inbound messaging increased by 90+ people per month
