featured brand:

Explore our work for a new leadership advisory firm based in Detroit, Michigan.

Rare Air Academy

About the Brand

Social Goals

Rare Air Academy is a leadership advisory firm that partners with executive teams, departments, and managers to strengthen how decisions are made, accountability is sustained, and execution. We managed their founder's presence as she launched the brand.

Build brand awareness

Establish credibility and trust

Grow an engaged LinkedIn community

Drive drive bottom-line activitiy & conversions

Platforms

Back to Portfolio

meet aireal

The founder secured multiple multi-figure facilitations, sourced directly from her LinkedIn presence.

New Business

84% increase

Engagement Rate

Engagements jumped from 5,005 to 9,253 once full-service management began, maintaining an average engagement rate of 10–12%.

99.2% Increase

Follower Growth

Grew from 1,700 to 5,000+ followers in 12 months, posting three days a week with zero ad spend.

865.6% increase

Impressions

Organic impressions grew 10x in one year with zero ad spend.

see the full metrics report

here's what we did in one year:

How We Made It Happen

We established a set posting schedule of three days a week at consistent times, building Aireal's LinkedIn presence through an organic-only approach.

We studied and developed Aireal's voice so thoroughly that every caption, comment, and outreach message sounded just like her, and she never had to log into LinkedIn herself.

Brand Voice Development

We managed all engagement by being consistent and proactive in comments keep the founder visible and connected to the right people on the platform.

Community Management

We planned, captured, and executed dedicated content days each quarter to ensure with fresh, on-brand video and evergreen visuals throughout the year.

Quarterly Content Days

With an online presence exclusively on LinkedIn, we managed the founder's personal brand through the lens of social selling and organic social media.

Consistent Online Presence