featured brand:
Explore our work for the Detroit-based, fine art wedding photographer, Kayla Bouren.
Kayla Bouren Photography
About the Brand
Social Goals
Kayla Bouren is a Detroit-based fine art wedding photographer. Last year, her Instagram sat untouched, as posting on social media was a pain point, but a lack of posting drove inquiries down. We took that decision off her plate with full-service management for Instagram.
Build brand awareness
Grow Online Community
Reestablish Online Presence
Drive drive bottom-line activitiy & conversions
Platforms
Back to Portfolio
Within 60 days, Kayla booked her first 2027 wedding, a multi-event weekend, and began receiving inquiries from couples getting married at highly sought-after wedding venues in the Detroit Metro area and Michigan.
Revenue Impact
3,625% increase
Engagement Rate
Total engagements grew from 203 to over 7,560 in 60 days, with profile visits topping 3,000, which further grew her following by over 200+.
809% Increase
Website Taps
One of the most important bottom-line conversions, website taps to Kayla's website grew by over 800% in less than 60 days, as more people inquire.
2,819% increase
Impressions
KBP's organic views grew from 10,631 to 310,300+, with reach climbing from 3,854 to over 153,000+ in less than 60 days.
meet KBP
here's what we did in two months:
How We Made It Happen
We established a set posting schedule across Instagram, building Kayla's social presence through an organic-only approach.
We studied and developed her brand aesthetic, visual identity, and content voice with an affluent, high-touch clientele in mind.
Maintaining Brand Aesthetic & Voice
We built her profiles to function as a sales tool without direct selling, with every piece of content, caption, and link designed to drive inquiries.
Supporting New Inquiries
On a quarterly basis, we planned dedicated content days, with heavy pre-planning, creative direction, and execution behind each one.
Ongoing Content Production
With a full relaunch strategy in place, Kayla's Instagram results exceeded every 60-day projection, all through an organic-only approach with no ad spend.
Consistent Online Presence
The fine print:
We moved beyond posting photos and started sharing Kayla's experience, her process and her perspective, which is what turned scrollers into engaged followers.
Targeted Community Growth
