featured brand:
Explore our work for the Detroit-based wedding planning firm, Fear No More Events.
Fear No More Events
About the Brand
Social Goals
Fear No More Events is a Detroit-based wedding and event planning firm that specializes in high-touch celebrations throughout Michigan. Their services include full-service wedding planning, brought to life by the founder and their team of day-of wedding coordinators.
Build brand awareness
Enhance brand aesthetic
Grow an engaged online community
Drive drive bottom-line activitiy & conversions
Platforms
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TikTok
A stronger social media presence directly allowed Fear No More Events to move to percentage-based pricing, with weddings now starting at a six-figure minimum.
Revenue Impact
3,700% increase
Engagement Rate
Instagram interactions grew from 1,500 in the first 90 days to 57,000 in a month. In our first 45 days, inquiry clicks increased by 40%.
90% Increase
Follower Growth
Gained 2,170+ followers across Instagram & TikTok in 10 months, including 1,000+ new TikTok followers in under three months, with a 70%+ reduction in unfollows. No ad spend.
3,000% increase
Impressions
Monthly content views grew from 30,000 to 500,000–1,000,000+ on Instagram, while a new TikTok account reached nearly 1 million views in its first three months.
meet fnm
here's what we did in 10 months:
How We Made It Happen
We established a set posting schedule across Instagram and TikTok, building Fear No More Events' social presence through an organic-only approach.
We studied and developed her brand aesthetic, visual identity, and content voice with an affluent, high-touch clientele in mind.
Maintaining Brand Aesthetic & Voice
We built her profiles to function as a sales tool without direct selling, with every piece of content, caption, and link designed to drive inquiries.
Supporting Business Revenue
On a monthly basis, we're on-site at events to capture content through the lens of the vendors and planners who created it. After, we handle live posting, and a fully planned content rollout in the days that follow.
Ongoing Content Production
At first, we went all-in on Instagram for FNM. Once that presence was well established, we began to slowly build a presence on TikTok.
Consistent Online Presence
The fine print:
We grew an engaged following by creating content that resonated with her ideal client and supported it with consistent community management and engagement.
Targeted Community Growth
