We are a boutique social media agency specializing in results-driven social media management, content creation, social media strategy, and copywriting—helping small businesses refine, elevate, and grow online.
Social Media that works
for small businesses
especially when you’re juggling employees, managing finances, and balancing family life.
With nearly a decade of experience, we know what works and what doesn’t. As a boutique, woman-owned social media agency, we specialize in helping small businesses like yours grow their digital presence. We offer tailored strategies that reflect the care, creativity, and professionalism you bring to your business. Whether you need full-service management or strategic support, we handle the details so you can focus on what matters most: growing your business.
We avoid quick fixes and trends and focus on long-term, meaningful growth. With The Goodwin Edit, social media becomes a tool that works for you, not another task to put off.
Hi, I’m Caroline
the founder of The Goodwin Edit, a boutique social media agency dedicated to helping small businesses refine, elevate, and grow their digital presence.
The name is a tribute to my dad, who built his own business with hard work, integrity, and a deep commitment to our local community. I grew up watching him foster connections and create something lasting—values I now bring to my work. Social media isn’t just about posting; it’s about telling a story, building trust, and making an impact. That’s exactly what I help my clients do.
Born and raised in Mississippi but now calling Michigan home, I like to say my accent made the move with me. I’ve spent nearly a decade managing social media for brands across hospitality, travel, real estate, and lifestyle. When I’m not working, you’ll find me hunting down the best chips and guac, rewatching Ina Garten episodes, or spending time with my fiancé, Craig, and our golden retriever, Bear.
At The Goodwin Edit, the smallest details make the biggest impact. I’m here to help your brand shine online with confidence and clarity—let’s make something great together.
OUR SERVICES
At The Goodwin Edit, we offer tailored social media services to help your business refine, elevate, and grow online. Whether you need full-service management or strategic support, we provide a results-driven approach so you can focus on your business while we handle the details.
Our services are flexible and customized to fit your business’s unique needs, with pricing and packages based on your goals.
Packages Include:
Social Media Management
Content Creation & Curation
Social Media Strategy & Consulting
Community Management
Paid Social Media Advertising
Copywriting
SEE OUR CONTENT IN ACTION
With nearly a decade of experience, I've helped clients across industries, including travel and luxury hospitality, automotive, real estate, men's and women's fashion, pet care, direct-to-consumer brands, and beyond. I've worn many hats—just like small business owners who juggle it all and need someone ready to jump in and help with the details.
“Collaborating with Caroline has been an absolute joy from start to finish. She is not only remarkably responsive but also radiates warmth and friendliness in every interaction. Her impressive talent is complemented by a deep and extensive knowledge of her industry, making her an invaluable asset. Caroline’s writing skills are nothing short of exceptional; she has a unique flair for capturing and conveying the essence of your brand voice with precision and creativity. Throughout our partnership, she consistently exceeded my expectations, offering valuable insights and thoughtful feedback that significantly contributed to my success. I genuinely cherish the opportunity to work with her and wholeheartedly recommend her services to anyone looking for top-notch marketing, social media, and copywriting expertise!”
Aireal Taylor
Founder, Rare Air Academy (Detroit, Mi)
“Caroline is, without a doubt, the most talented social media manager I’ve ever worked with. She effortlessly blends creative vision with technical expertise, always staying ahead of trends and platform updates. Every move she makes is rooted in a deep understanding of brand strategy—she doesn’t just grow awareness and engagement; she crafts a distinct, polished, and on-brand social presence that truly sets a company apart.”
Jorie Larsen Schroeder
Brand Marketing Manager,
University of Denver (Denver, CO)
“Working with The Goodwin Edit has been an absolute dream! Their ability to transform brands through thoughtful storytelling and stunning visuals is unmatched. Every piece of content they create feels intentional, engaging, and truly aligned with the brand’s voice. Their strategic approach ensures that every post, caption, and campaign not only looks beautiful but also drives real engagement and results. If you're looking for a social media management team that deeply understands branding, audience connection, and the power of digital storytelling, look no further. The Goodwin Edit is the best in the business, and I can’t recommend them highly enough!”
